Raden is a style and technique in Japanese lacquerware and woodwork using inlays of shell and ivory to decorate pieces that usually have a wood base, whether lacquered Ai??or not, though bases of metal or other materials may be used.
But now theyai??i??ve decided to test the social waters by diving headfirst into the world of stickers.
As reported, the company is launching a sticker store in their mobile app, which lets customers order physical stickers that once delivered can be can be affixed to their suitcases.
The app also lets you preview what the stickers will look like on your suitcase before you order them, and the startup sees it as a ai???way of bringing digital stickers to life outside of a screen, but by still retrieving them in the digital world.ai???
Raden came up with the idea after they saw customer buying 3rd party stickers and using them to decorate their suitcases.
It was a chance to facilitate the behavior that people were already taking part in, as well as reinvigorate user engagement around a product that has a pretty long life time.
Most people buy a suitcase and forget about the company or brand for the next five years until they need a new one.
Radenai??i??s sticker shop is a chance for the startup to keep a relationship with customers long past the purchase date, especially if they keep releasing new stickers and make it something where customers want to continually order more.
Users get five free stickers each time they pair a new Raden suitcase to their app, but the startup will likely soon add an option letting you buy additional ones.
In the first week live over 1,000 current RadenAi??customers ordered stickers, and the startup also saw a jump in app downloads from people who donai??i??t yet own a Raden but wanted to play with the sticker store. This means stickers could end up leaving to a significant source of new customers if these downloaders decide to purchase a Raden after testing the app.Ai??This makes sense ai??i?? people love stickers.
Just ask theAi??chat app Line, which makes hundreds of millions of dollars a year from selling them.
Radenai??i??s sticker store is launching with 10 sticker packs from designers and brands likeAi??Mira Mikati, Baja East and Bonoai??i??s (RED).
Thereai??i??s also a monogram pack which lets you customize your suitcase with your own initials.